Market Research & Planning

Market Research & Planning


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Stewardship Content Evaluation

The Beef Checkoff recently commissioned a quantitative research project by a third- party firm specializing in content evaluation. This study was set in motion to help address the consumers’ wants and interest in transparency. NCBA on behalf of the Beef Checkoff, created several pieces of content that was put into testing, including 5 videos and 1 infographic. Click on the link below for a summary of the research.

Tags: Consumer Trust, Market Research & Planning, Millennials/Target Audience, Production Practices, Research Findings

Published: 2017